showroom

showroom
v.
To use a retail store to view and research a product and then purchase the product for less money online.
—showrooming pp.
Example Citations:
According to Codex Group, a book audience research firm in New York, people use their neighborhood stores as a form of literary dressing room: Try it on for size, but buy it elsewhere. It's a trend that shows no sign of abating, said Peter Hildick-Smith, president of Codex.
Earlier this year, his firm surveyed 5,067 book buyers from around the country about their buying habits and 28 percent said they "showroomed."
—Rosalind Bentley, " Bookstores losing browsers to Web: http://www.ajc.com/lifestyle/bookstores-losing-browsers-to-1262968.html," The Atlanta Journal-Constitution, December 17, 2011
As the last of what were once more than 500 Borders bookstores disappeared, along with hundreds of independents, Amazon helped to add a new word — "showrooming" — to the fast-evolving digital lexicon.
—John Barber, " Amazon's 'showrooming' tactic the latest to enrage booksellers: http://www.theglobeandmail.com/news/arts/books/amazons-showrooming-tactic-the-latest-to-enrage-booksellers/article2282196/," The Globe and Mail, December 23, 2011
Earliest Citation:
Bookstore owners everywhere have a lurking suspicion: that the customers who type into their smartphones while browsing in the store, and then leave, are planning to buy the books online later — probably at a steep discount from the bookstores' archrival, Amazon.com.
Now a survey has confirmed that the practice, known among booksellers as showrooming, is not a figment of their imaginations.
—Julie Bosman, " Book Shopping in Stores, Then Buying Online: http://mediadecoder.blogs.nytimes.com/2011/12/04/book-shopping-in-stores-then-buying-online/," The New York Times, December 4, 2011
Notes: Related Words: Categories:
I'm guilty of a flavour of this "showrooming". Way before I ever had a fancy phone device, I'd use a notebook to copy down intriguing titles and authors. Not to pass on money to the slobbering giant that is Amazon, but to have list when next I visited my public library.Wow! You English speakers surely do love to use nouns as verbs :P

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Look at other dictionaries:

  • showroom — show‧room [ˈʆəʊrʊm, ruːm ǁ ˈʆoʊ ] noun [countable] COMMERCE a large room where you can look at things that are for sale, especially cars: • When customers walk into the showroom, they are greeted by sales managers. * * * showroom UK US /ˈʃəʊruːm/ …   Financial and business terms

  • Showroom — Show room , n. A room or apartment where a show is exhibited. [1913 Webster] 2. A room where merchandise is exposed for sale, or where samples are displayed. [1913 Webster] …   The Collaborative International Dictionary of English

  • showroom — ● showroom nom masculin (anglais show, spectacle, et room, local) Local où un industriel, un commerçant, un couturier, etc., montre au public ses nouveaux produits …   Encyclopédie Universelle

  • showroom — (angl.) [pron. şoŭrum] ( room) s. n., art. showroomul; pl. showroomuri Trimis de gall, 16.11.2008. Sursa: DOOM 2 …   Dicționar Român

  • showroom — room for displaying furniture for sale, 1610s, from SHOW (Cf. show) (v.) + ROOM (Cf. room) …   Etymology dictionary

  • showroom — |chourrúme| s. m. [Comércio] Exposição onde se apresentam e demonstram produtos ou serviços.   ‣ Etimologia: palavra inglesa …   Dicionário da Língua Portuguesa

  • showroom — ► NOUN ▪ a room used to display cars, furniture, or other goods for sale …   English terms dictionary

  • showroom — [shō′ro͞om΄] n. a room where merchandise is displayed, as for advertising or sale …   English World dictionary

  • Showroom — The word showroom has two distinct meanings including:Marketing locationA showroom is a large space used to display products for sale, such as automobiles, furniture, carpet or apparel.Entertainment venueA showroom is a permanent enclosed space… …   Wikipedia

  • Showroom — Se llama showroom a un espacio en el que los fabricantes exponen sus novedades a los compradores. El término es un barbarismo del inglés showroom o sala de exhibición, copiado al español sin modificación. Los showrooms son característicos del… …   Wikipedia Español

  • showroom — noun ADJECTIVE ▪ car, carpet, furniture ▪ retail ▪ dealer VERB + SHOWROOM ▪ go to …   Collocations dictionary

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